Here are the mistakes made by business people that should completely ignore them to grow your online presence. To keep the online presence of your business, be careful to avoid these common mistakes.
Ignoring local SEO
Most of the internet users searching for local businesses online, business owners cannot afford to ignore local SEO.
Local SEO helps you attract customers who are looking for your business online. By optimizing your site based on local SEO, you can help your customers easily find your business. Besides the customers attracted to buying your products and services, you can also reach the new audience interested in the products or services offered by your business.
Tips to boost your local SEO:
Verifying your Google My Business listing
Embedding a Google Map in your website
Optimizing the meta tags and website content for local keywords
Using consistent contact details across all your online profiles
Misunderstanding Customers
Giving customers what they want is one of the keys to building revenue. To make a strong online presence, you should pay attention to your customers, listen to their requirements and provide them genuine help. By building a reliable relationship with your clients, you can also increase your sales.
Ignoring Comments & Reviews
Online reviews play an important role in creating chances of earning trust among new customers. If any small business ignores this, they may lose a huge market share and route it to the competitors who show customer reviews on their website.
If you have a small business, you should encourage your customers to write reviews for you and once you get that show up them on your website. Not just customer’s belief, online reviews are written by customers work as new content for your website and help you get better rankings in search engines.
Not providing an accessible site to the modern connected user
As modern connected users become more demanding, businesses should ensure that they pay special attention to mobile optimization, site speed, and overall usability.
With more and more customers using mobile phones to search a local store, it is necessary for the small businesses to make their website mobile optimized. By having a mobile-friendly website, you can also increase your chances of conversion and customer satisfaction.
Google introduced Accelerated Mobile Pages (AMP) to help users enjoy the best mobile experience. To match the standards set by Google, now it is very important for the businesses to look at the mobile-friendly features of the website.
Ignoring Competition
No matter what kind of business you have, there is bound to be an existing market with eager competition ready to take your customer base. Misjudge them at your own risk. Watch their strategies, and don’t get taken benefit of; use competitive analysis regularly. Launch new products and services and have smart giveaway strategies. Keep a robust social media presence. Most of all, always put your customers first.
