Nowadays, a lot of content marketing shifted to video streaming. Video can be used for everything to promote your business brand, services or products. It will attract your consumer to buy a product after seeing this video streaming. The Video is a gold mine to help build backlinks to your business site, boost likes and shares and driving traffic to your site. On television and social media sites, you can promote our brand and business in video streaming.
Let’s check out a few statements about the video, using this state of video marketing survey :
- Moreover, 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017
- In daily life, the average person watches 1.5 hours of video each day.
- Individual person to purchase a product or service after watching a video.
- Every business marketers say’s video has helped their company increase sales.
How to use video in marketing strategy:
Let you know how much important video is the marketing process, look at a few interesting steps you can use it in your marketing strategy.
Live Video :
Live video streaming is to the growth of your business popularity, and we believe this new trend in social media’s like youtube, facebook etc; It is to attract the viewer’s and promote your business to the next level.
Economically don’t require much more investment in production or editing once the broadcast is over, it stays on the platform for promotion purposes. Increase view & quality of views because of Live video streaming is more popular platform and it attracts a curious audience.
E-learning videos :
Videos like product and services can be a powerful tool, but videos are flexible enough to have many other uses, such as e-learning. These videos are very helpful to transmit information to your customer or prospects in a clear, visual way. E-learning Videos are helpful in training their users to give the valuable information to be shared over this video conversation.
Sponsor Video :
Paid and sponsor videos are highly profitable on social platforms such as youtube and facebook. You can even partner with YouTubers and other social media influencers to boost up your content. Sponsor videos are helpful for your business to the next level.
360-degree video :
360-degree videos become more popular as a way to show destinations, experiences, and products in an interesting way. In recent years, digital marketers utilize the traditional video have discovered a notable boost in user engagement.
Your videos are connected with your customers in daily life, you needed to be sure that you are targeting the right message to the right users. It will take some time to find this consumer to insights before creating your video. While videos take a lot more resources to be re-done, and text ease to rewritten. These your messages are a match your brand in every instance. Make sure that your video is easily recognized with visual striking branding, then it matches your goals, brand, and your business. Without any doubt, Video Marketing is changing the way users engage with content, ads, and small business and enterprises are starting to take advantage.